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01284 771818

About Joe Desira

Used Car Specialist in Bury St Edmunds

My Passion For Cars

I have been a car enthusiast since the age of 3 when I used to be allowed to hold the leadlight for my brother's garage underneath the arches in London. My background has always been in Italian Cars, namely Fiats & Alfa Romeos. I did my apprenticeship with Norman's of Westminster in Vauxhall, which was a Citroen and Fiat dealership. Here I specialised with Fiat. This experience has stood me in good stead as I now have in-depth knowledge and training in the mechanical side of things. I then came to Norfolk to work with my brothers, John and Sam.

I started in the workshop and moved to the Service Reception after 4 years. I'm known for my 'chatty' disposition and couldn't help but talk to the customers about the new vehicles in the showroom, often persuading them to have a new car rather than get their car serviced! ... Time to change ... and very often they did.

My brothers noticed my natural salesmanship and promptly moved me into the showroom. This is has been my natural arena ever since. I was at the Diss branch for 2 years and Great Yarmouth for 7 years and finally Bury St Edmunds. In fact, even in my spare time, I take my 1982 Alfa Romeo Alfetta GTV 2.0 to rallies with the Alfa Romeo Owners Club (much to my wife's annoyance!).

I have always had ambitions of setting up on my own and when my brother Felix offered me a space next to his own garage, The Chequered Flag, Attleborough, I jumped at the chance. From there I took pride in offering the best used Italian, European and Far Eastern used cars for some eight years.

And now, at our new showroom in Bury St Edmunds, I'm offering nearly new and used Fiats & Alfa Romeos, along with other marques with the backup of all the servicing, MOTs and valeting.

I am extremely passionate about cars and the cars I sell. My ethos is to sell good quality cars (new and used) at competitive prices, and you can be assured of my best attention at all times.

I look forward to your custom,


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Mon-Fri 9:00 to 18:00 | Sat 9:00 to 17:00
01284 771818

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Units 14-15 Oaklands Park,
Rougham Hill, Bury St Edmunds IP33 2RW

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